Cooperation with Archeology of Photography Foundation resulted in a question to make the identity for FORMA, Wojciech Zamecznik’s Festival of the arts. The brief was to transpose the works of the famous polish photographer and graphic designer into the identity. Our response was to mix some traditional typography and visual elements with modern layouts and animation.
We decided to stay with silkscreen like – mono, duo or triple-tone color set, bright, engaging and focusing attention in outdoor events. Typography: wide block letters frequently used by Zamecznik were confronted with Euclid Flex (Swiss Typography) a modern geometric font used in Foundation identity. All add-ons element, amorphic shapes were inspired by photo experiments from Zamecznik’s huge archives.